Tucson, AZ ~ August 13, 2015 ~ 50 years ago, the True family: Allen, Cynthia, 5 year old Russell and baby Michael were awakened by the gardener at their bedroom door wielding a large knife. He informed his new boss that he was off to kill Louise the cook and then on to Washington to kill Lyndon Johnson. No fan of LBJ, Allen True hesitated just briefly, and then replied, “Well… I can’t let you kill the cook, but I WILL buy you a ticket to Washington!”
And so began the long and colorful history of the True Family at White Stallion Ranch in Tucson, Arizona. Fast forward 50 years to find Russell and Michael running the ranch with their wives and Russell’s sons Steven and David. There have been numerous changes and improvements to accommodate the growing number of guests, while guest activities, comforts and conveniences increase with every passing year.
What remains the same, despite the astronomical changes in society, science, travel and technology is the driving force behind the True family “to provide the best possible vacation for each and every guest.” No easy feat when your guests literally come from all over the world; speak different languages, eat different foods, ride horses differently (or not at all), reside in high-rise apartments, remote country manors and suburban neighborhoods … Or is it?
Core values govern the family’s every decision, values that time and technology cannot erode…Honesty, integrity, generosity and hard work, the 4 points on the family compass, universally reliable and effective, apply to every situation. Success comes in the form of satisfied guests, who return annually and entice their friends with stories about the magic of vacationing at White Stallion Ranch.
Not magic as in smoke and mirrors, but magic as in a Disneyland-ish escape from reality, never wanting to go home, children (and even some adults) crying as they drive down the ranch road. The magic of putting down cell phones and devices and really listening – the magic of communicating face to face with family and friends (old and new), sharing meals and riding and relaxing and laughing for days on end!
The “secret” to success for the True family comes down to good old fashioned values and incredibly hard work. As a guest, you’ll see it, feel it, truly appreciate it and find it so refreshing and simple. No Harvard B School formulas here, just a deep commitment to delivering on their promise to every guest and never taking anything for granted.
And for those of you left wondering – no, the gardener never did make it to Washington.
White Stallion Ranch
9251 W Twin Peaks Road
Tucson, AZ 85743